Mineski and Gameloft for Brands Ink Partnership to Create Immersive Experiences for Brands and Gamers Alike

MANILA, Philippines, December 9, 2020 – Mineski Philippines, the premier esports and gaming company in the country, has partnered with Gameloft for brands – leader in the creation of gaming experiences for brands, to create new opportunities to engage millennial and Gen Z casual gamers through gamification.

The partnership between Gameloft for brands and Mineski also maximizes and leverages existing capabilities to offer innovative marketing platforms which will allow brands to reach younger audiences in an immersive and experiential way: Gameloft for brands’ expertise as a leading creator and developer of games to offer in-game advertising and gamification of brands, and Mineski’s established network as an esports content producer and provider of digital marketing solutions within the gaming ecosystem.

Creating a bespoke mobile game to reach marketing goals, connecting with audiences through interactive events and activations, developing playable ads, and placing in-game advertisements are just among the wide array of gamification services made available to brands by the partnership, all made through gamified, data-driven engagement platforms combined with memorable experiences for target audiences.

These types of marketing formats have been proven to be more effective than traditional sources of advertising. It has been reported that 41% of audiences are more likely to pay attention to in-game ads, compared to online (17%), print (15%), or out-of-home (15%) advertisements. Studies have also shown that 72% of users stated that they prefer interacting with ads in exchange of in-app currency or premium content.1

When asked about the edge of gamification over other marketing formats, Gameloft SEAP’s Managing Director Florent Vallauri shared that gaming is constantly growing and helps address an increasingly diverse and broad-mixed audience with a unique perspective. Gaming presents a very powerful communication tool for the brands to add value to the lives of their consumers.

“We are extremely enthusiastic to team up with Mineski to strategically expand our footprint in the Philippines and bring value to Mineski’s brand partners. With so much content, we will be thrilled to connect with the consumers and elevate the brand experience while driving engagement, entertainment, and conversion,” Vallauri stated. 

I am very excited to provide our partners with more value and open new opportunities for them through our collaboration with Gameloft. I have always envisioned that gamification will create a unique and rich experience for brands and consumers alike, and to finally bring this to reality is amazing. We will be touching millions of lives through gamification services and being able to provide such experience and entertainment to our community makes it all fulfilling,” said Mineski Global CEO Ronald Robins.

Gameloft’s partnership with Mineski is also a recognition of the latter’s broadcast capability and proven track record for organizing esports events as they team up to bring the first Asphalt 9: Legends esports event to the Philippines.  Asphalt 9: Legends Gameloft’s latest installment of the world’s most downloaded and multi-awarded mobile racing game franchise . Online qualifiers and potentially live finals are slated for 2021.

For more information on Mineski, its services, collaborations and events, visit https://www.mineskiglobal.com/.


About Mineski Philippines

Mineski Philippines is a leader in the country’s esports industry, with a slew of original esports leagues and platforms alongside nationwide tours and esports mall events organized for client brands. Mineski Philippines has pioneered every esports venture in the Philippines from our pro team to events organizing and esports marketing. For more information, follow Mineski Philippines on Facebook.

About Gameloft for brands

With a monthly audience of 250 million active players, 300 million impressions, and an average playtime of 27 minutes per day per user, Gameloft for brands offers advertisers a unique level of visibility and engagement with their audiences. To date, Gameloft for brands has delivered more than 10,000 campaigns for prestigious brands such as Air France, Coca-Cola®, Ford, FOX™, Ferrari, ING, Netflix, Procter & Gamble, Samsung and LEGO, in over 40 countries around the world (North America, Latin America, Middle East, Africa, Europe, Asia, etc.) and our work has been honored with over 50 awards from marketing organizations.

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