Mineski Philippines and Ayala Malls Gamify Lifestyle Events With New Online Show

Mineski Philippines, the largest esports company in the country, is now working with Ayala Malls to bring a fun online experience to mall-loving bachelors and gamers through S.T.A.G. (Stylish Trends for Ayala Malls Gents)!

S.T.A.G. is a two-hour live show hosted on the Ayala Malls Facebook page every payday weekend to deliver discounts and giveaways to gentlemen looking to maintain their active on-trend lifestyles despite quarantine restrictions. The show is presented in a fun, gamified format with segments such as “Masterclass” (building PC rigs and other similar workshop), “Big Boy Dreams” (unboxing and product features), and “Dapper Finds” (fashion and style for gamers) to keep audiences entertained.

The pilot episode of S.T.A.G. debuted last November 15 to 14,000 viewers and over 80,000 engagements through live comments and shares over the course of the show. Viewers were treated to exclusive deals and raffles from the episode’s sponsors: Lyka, Asus ROG, and Skoop. Lucky audience members also got to win goodies: 5 winners of 2000 lyka gems each, 5 winners of P3000 worth of Skoop e-vouchers each, and an Asus ROG Strix G15 Laptop worth P66,995!

“Mineski Philippines aims to make impactful collaborations for our community of gamers. Together with the Ayala Malls, we wanted to show our deep insight on gamers by creating unique content that appeals to their passion points. We aim for gamers and gamers-at-heart to gravitate to S.T.A.G. as more content partners come on board,” said Mark Navarro, General Manager for Mineski Philippines.

“Given the unprecedented times, the challenge is to create a program of activities that will ensure a fun and engaging experience to our bachelors. Ayala Malls together with Mineski Philippines takes it a notch higher by giving the gents a unique way to shop, dibs to items they are naturally fond of and avail of exclusive discounts,” said Eunice Velasco, Marketing Director of Ayalas Malls. 

The next episode of S.T.A.G. will run on December 6, Sunday on the Ayala Malls Facebook page. Be sure to like and follow the page to not miss out!


About Ayala Malls

Ayala Malls awakens amazing with a wide array of exclusive and well-curated shopping and dining establishments assembled to effectively serve the needs and wants of today’s discerning patrons nationwide. Ayala Malls offers the most impressive lineup of local and global stores and brands exclusively housed in their establishments, as well providing a home for essential shopping with various destination favorites.

Patrons can feel safe as Ayala Malls prioritizes public health and safety with the strict implementation of rigid sanitation protocols and regular disinfection. For more information on ongoing promos, mall events, and safety measures, please visit Ayala Malls or through IG @iloveayalamalls.

About Mineski Philippines

Mineski Philippines is a leader in the country’s esports industry, with a slew of original esports leagues and platforms alongside nationwide tours and esports mall events organized for client brands. Mineski Philippines has pioneered every esports venture in the Philippines from our pro team to events organizing and esports marketing. For more information, follow Mineski Philippines on Facebook.